AMI Paris

AMI Paris was founded in 2011 by French designer Alexandre Mattiussi, whose vision was to create stylish, relaxed, and authentically Parisian clothing for everyday life. Drawing from his experience at prestigious fashion houses such as Dior, Givenchy, and Marc Jacobs, Mattiussi launched AMI—meaning "friend" in French—as a brand that blends casual sophistication with a contemporary edge. Instantly recognizable for its signature "Ami de Coeur" logo, the label became known for its effortlessly cool aesthetic, combining sharp tailoring with laid-back essentials. Rooted in real-world wearability and a spirit of inclusivity, AMI Paris has grown into a global fashion force, appealing to both men and women who appreciate refined yet approachable style.